LP Gas, January 2013
percent devote between six and 10 hours per week on social media and 11 percent spend between 11 and 20 hours per week using it An astounding 7 percent of small businesses spend 21 or more hours using social media The move to mobile As fashionable as social media is mobile websites are perhaps the next frontier online for small businesses While VerticalResponse says 60 percent of small businesses have a website it indicates 26 percent have a mobile friendly website and 14 percent have a standalone mobile website whose layout is designed specifically for mobile phone use Couple that information with Google data that says 67 percent of consumers are more likely to buy a product or service because of a mobile friendly site and it is probably wise for propane marketers to consider exploring this arena Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their businesses products and services in a mobile enhanced way says David Brown chairman and CEO of Web com in a press release The firm conducted its own survey last year that found 69 percent of small businesses consider mobile marketing key to growth in the next five years Most propane marketers probably have some catching up to do to get to the mobile friendly website level In the meantime explore this guide to learn about some of the innovative ways some companies and organizations in the propane industry are using the Internet to provide your business with solutions LPG By the numbers 234 million U S mobile consumers 822 million U S consumers with a smartphone 90 Percent of small businesses on Facebook 70 Percent of small businesses on Twitter 36 Percent of small businesses that pay for publishing analytics tools 21 Percent of small businesses that tweet several times a day 15 Percent of small businesses that post to Facebook several times per day 7 Percent of propane marketers who promote their fall programs via social media Sources LP Gas VerticalResponse Web com 2013 Internet Guide LPGas 3 What types of marketing do propane retailers use to promote their fall programs Letter to customer 66 Direct mail 39 Website 39 Newspaper 34 Radio advertising 27 Billboard 7 Social media 7 Television advertising 0 Other 17 Source LP Gas Contents Bergquist 4 Gas Equipment 5 Independent Technologies 6 PERC 7 RegO 8 ReliaFund 9 Renaldo 10 Rutherford 11
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