LP Gas, July 2017
PROUDLY PROPANE HOW THE NATIONAL BRAND CAMPAIGN HELPS YOUR COMPANY National Advertising The national consumer education campaign featuring Blue the Dog and the PROUDLY PROPANE Clean American Energy is making homeowners nationwide more receptive to your companys messages about the advantages of propane for a variety of uses in the home and beyond Among consumers who saw the advertisements in 2016 favorability was up 13 percentage points Rising favorability creates opportunities for your business to grow gallons Make sure everyone at your company knows about the campaign and its goal of promoting the brand and educating consumers Embed the TV commercials and other campaign videos on your website along with dozens of new photographs showing families enjoying their propane fueled homes Use the taggable radio commercial as your telephone hold music Place the customizable ads on TV on radio in print and online in all the markets you serve Follow campaign news on the Propane Council Facebook page and in the weekly PERC Update email newsletter Get embed links for campaign videos from youtube com in the PROUDLY PROPANE Clean American Energy channel Download advertisements from the catalog at propanecouncil org Get advice from the help desk at 724 I AM BLUE or bluethedog@ propane com Display items featuring Blue the Dog Now you can put the top dog in propane to work for you with new display materials featuring Blue from the national consumer campaign Propanes favorability is up among consumers whove seen Blues ads so take advantage of the campaigns popularity and order campaign materials for your showroom and vehicles today Promote propane to your customers by displaying the cardboard cutout of Blue in your showrooms and offices Promote propane using the twosided window clings in your showrooms and offices Create moving billboards by using the decals on your bobtails and other vehicles Use campaign messages to educate customers by displaying the Blue posters Downloadable items featuring Blue the Dog Collateral materials featuring Blue the Dog can help you remind your residential customers and prospective customers that propane allows them to live comfortably wherever and however they want Use Blue bill stuffers to promote your companys benefits or special offer Develop a direct mail campaign using Blue postcards Acquire new customers by promoting your offer on Blue door hangers Get these items and more from the catalog at propanecouncil org and work with a local vendor to customize print and distribute them CORPORATE CAPABILITIES What You Can Do Phone 724 I AM BLUE Email bluethedog@ propane com Follow us facebook com PropaneCouncil Get materials propanecouncil org productcatalog Embed videos youtube com ProudlyPropane 88 LPGas July 2017 www LPGasmagazine com
You must have JavaScript enabled to view digital editions.
