LP Gas, March 2010
SOCIAL STRATEGY Joe Pulizzi content marketing author speaker and strategist offers these tips on social networking 1 Listen in the right places 2 Develop an understanding of customers informational needs 3 Create and distribute valuable compelling and relevant content through more traditional and social media channels 4 Be consistent Social media is a marathon not a sprint 5 Modify content based on what you hear from your customers special offers such as rebates on products offered Ferrellgas has news and highlights on its Facebook page as well as videos and photos it also has a YouTube channel The company has three Twitter accounts which are used to announce job openings promote the Roush propane fueled Ford F 250 pickup and disseminate safe grilling tips through its cylinder exchange business Blue Rhino Certainly social networking is a no brainer for us Brockelmeyer says Fortunately we have the personnel to monitor those sites post to those sites and build a presence on those sites Were devoting a handful of hours a S O C I A L N E T W O R K I N G week but you can devote as much or as little as you want to it Walker says the propane industry has been unhurried to transition to the Internet as a whole However she believes with time assistance and a little nudging it will accept and embrace social networking seeing it as a benefi cial way to communicate with customers in a more personal manner Tom Jaenicke owner of consulting company ATomik Creative Solutions and a member of the LP Gas Editorial Advisory Board helped to organize an education course at the upcoming Southeastern Convention International Propane Expo on April 10 12 in Atlanta Effectively Using the Web to Enhance Your Business led by Propane Resources Walker covers social networking Theres a big lag factor with a rural business like propane but its starting Continued on page 54 ORDERS SERVICE TECH SUPPORT Tel 1 800 628 5044 Order Online www raymurray com Inquiries info@ raymurray com Your Source for www raymurray com Tel 1 800 628 5044 Three Locations 50 Limestone Rd Lee MA 01238 1443Wells Dr Bensalem PA 19020 4411 Pier N Blvd Flint MI 48504 www LPGasmagazine com March 2010 LPGas 53
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