LP Gas, March 2010
S O C I A L N E T W O R K I N G Continued from page 53 to get more involved says Jaenicke noting that many companies remain in need of Web site development fi rst Jaenicke uses LinkedIn and the online address book Plaxo and he also plans to open Facebook and Twitter accounts this year Chairman of the National Propane Gas Associations NPGA Conventions Committee for the past three years Jaenicke says association leaders are considering social networking for event promotion NPGA is in the early stages of exploring social networking opportunities adds Jennifer Tomb director of conventions and meetings for NPGA We fi lled a vacancy for a communications coordinator position who will be working on the game plan for implementing social networking for the association and its meetings starting with Propane Days in June The Propane Education Research Council PERC is also in those early stages of its own exploratory project PERC is working with business tobusiness media and information company Hanley Wood on uncovering and monitoring conversations that are taking place about propane This includes specifi c topics of interest such as engine fuel or common questions and concerns about the industry on social networking and video sites blogs and discussion boards PERC will use the results to develop a strategy to fi ll that void of information and it could include social networking tools PERC wants to know the type of conversations out there so they can proactively prepare propane marketers to talk to customers Marketers can be educated on the types of conversations instead of waiting for things to happen says Kerry Manaster vice president of interactive strategy for Hanley Wood Young blood Jim Renaldo director of sales and marketing for the Renaldo Group of Companies embraces the concept of 54 LPGas March 2010 www LPGasmagazine com
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