LP Gas, March 2010
social networking Hes a proponent of LinkedIn which he uses to promote his companies and The International Association of Young Gassers The Young Gassers group on LinkedIn is composed of 175 propane industry professionals LinkedIn provides one location for members to discuss a variety of topics and read industry news in addition to making connections It makes it easy to fi gure out who you know and who you know in common Renaldo says of LinkedIn That builds bonds and relationships and relationships build business The Young Gassers LinkedIn page was created for the industrys younger generation Renaldo says This is how they grew up with social networking and how theyre maturing in the industry he adds What were doing at Young Gassers is setting up a platform for them to communicate more effi ciently with members of their industry Jim Renaldo Others in the propane industry are learning how to adapt social networking to their business models as well Heres what several of them reported about their experiences Smart Hose Technologies We are already using Facebook to promote our company says Robert Nathans sales engineer I have added a Facebook link on our Web site www sm arthose com so people can go directly to our page I have also set up a Twitter S O C I A L N E T W O R K I N G account that is connected to Facebook so information is updated on a regular basis I also use LinkedIn as a tool to reach out to various groups that might have a need for our hose assembly The Lite Cylinder Co We hope that more people in the industry will start to see the importance of social media and join in says Mary Katherine Barranco account strategist Social media is still new for us but it has Continued on page 56 www LPGasmagazine com March 2010 LPGas 55
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