LP Gas, March 2010
S O C I A L N E T W O R K I N G Continued from page 56 amount of data Walker notes They are seeking short concise snippets of information She also suggests recruiting a couple of employees to help keep content fresh Otherwise friends might stop visiting your page Just as social networking sites allow companies to become part of the conversation and promote their services and solutions to customers Facebook and Twitter provide avenues for customers to vent their frustrations about a company as well one possible drawback of the online tools The possibility exists for negative feedback from customers and companies must be open to that criticism Pulizzi says If you delve into social media you must be authentic or it just doesnt work he adds These are humans conversing with humans Company speak doesnt work If negative comments are uncovered they were probably happening anyway but you just didnt know At least now you know Ferrellgas uses customer comments good and bad to rate its performance and react to a situation Brockelmeyer says That might mean thanking customers who give a compliment or apologizing to them for an inconvenience Either way social networks allow companies to follow those conversations LPG 58 LPGas March 2010 www LPGasmagazine com
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