LP Gas, March 2010
Mix Marketing C O L U M N I S T TOM J A ENICK E F Results of annual survey of consumers and builders are in or the last several years the Propane Education Research Council PERC has had Harris Interactive Inc conduct an annual survey of consumers and builders in propane ZIP codes across the United States Consumers surveyed were planning to buy build or renovate a home or replace appliances in their current homes They are called future decision makers FDM Construction professionals surveyed were building in areas where natural gas is not available Most of the results are positive for propane which speaks well of the efforts of the propane industry and the support that PERC provides Look for the full results of the survey to be released soon Lets look at some of the highlights of the study regarding FDMs Familiarity of propane across the country remains high The strength of propane as a good value has increased The perceived performance warmth of heat from a propane furnace jumped Propane cooktop control continues to be a strong point Overall ease of use of propane appliances is a key leverage point Signifi cant increase in shopping for and purchasing new appliances Tankless water heaters are becoming a lead item for purchase consideration Integrating environmentally friendly energy into a home increased in importance Not unexpectedly geothermal systems continue to make considerable gains in awareness and favor Attitudes assessed Continued on page 66 More than just products Kamco Customer Driven Quality Customer Driven Service Customer Driven Innovation Whether its been safety or environmental concerns or just making your next installation easier and more efficient Kamco has always listened to your needs And those needs are what have driven each innovative product design and the focus of our customer service Were committed to you Were customer driven Polyethylene Coated Copper For Natural Gas LP Gas Lines experience the kamco difference w w w k a m c o p r o d u c t s c o m TOLL FREE 18008910800 www LPGasmagazine com March 2010 LPGas 65
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