LP Gas, March 2014
SHOW SEASON TRICKS OF THE TRADE SHOW Dont just plan to attend a propane industry event attend it with a plan to boost your business profits S BY PHILLIP M PERRY CONTRIBUTING EDITOR o much to learn So many people to see And so little time Youll face that predicament at your next propane industry trade show You are not alone Confronted with crowded aisles and hectic booths attendees too often return home with no more than a confused mass of general impressions You can do better Trade shows can be powerful tools for boosting business profits The secret is to plan for success spend time wisely and prioritize tasks How to Read these tips from trade show experts Tip 1 Set your goals Before arriving at the show make a plan with specific keeper ideas says Mina Bancroft a management consultant in Palo Alto Calif Then prioritize them Include specific descriptions of what you want to find at the show Here are some possibilities New items of merchandise Line extensions in certain categories Lower costs in existing lines More reliable sources Promotional goods Select the best and list them in order of importance Next step Translate your goals into an A list of vendors to see Do some research on the shows website to identify companies and booth numbers says 38 LPGas March 2014 www LPGasmagazine com
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