LP Gas, March 2014
SHOW SEASON Continued from page 39 innovations new orders or things that are upsetting you Dallmeyer says And if you are considering making a purchase you will want exclusive time in the booth Bonus tip Map the show floor to identify the booth locations of your A vendors Clustering your appointments by location will reduce walking time Tip 5 Take notes efficiently Haphazard note taking can result in a confused mass of papers stashed on a shelf back home That means you lose information critical to business success including the names of key contacts Modern gadgets to the rescue We are seeing all kinds of new technologies to avoid the traditional business card exchange says Doug Ducate president of the Dallas based Center for Exhibition Industry Research These include badge swiping technologies that allow exhibitors to send information efficiently Electronic brochures have in many cases replaced paper ones At some booths you can use computers to send yourself information about what you have seen Ducate says Push a button and the information shows up on your smartphone and sits on your computer back at the office Old tech though has its place Plenty of people still collect business cards and take notes on them Friedman says These can be great memory joggers to help connect the dots after the show A pack of business cards provides an easy reference for making follow up calls Bonus tip More attendees are entering information into iPads Digital notes are efficient for later review and also for passing along key insights to people who did not attend the show Tip 6 Pow wow at quiet times Sometimes product information is fairly simple to grasp Other times though you may need to devote critical thinking time to technical details When you go to a trade show the individual who has paid for a booth is trying to sell you something that may be quite complex Bancroft explains That means you must initiate a way to find out more about that item and you cant do that at the typical show floor which is usually a chaos of noise and confusion Solution Schedule some quiet time to make rational decisions Bancroft suggests Ask the booth sponsor to meet you for breakfast or lunch where the quiet atmosphere allows you to go through the information you need to compare products she says Continued on page 43 40 LPGas March 2014 www LPGasmagazine com
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