LP Gas, May 2015
PROPANE RELATED REFLECTIONS FROM WWW LPGASMAGAZINE COM KEN ALBRECHT business And cultivating referrals in a professional way respects a persons freedom to make their own decisions without manipulation Customers who refer you to a friend are doing you a favor Be sure to keep them informed on progress and let them know you appreciate their help in obtaining new customers Then more new business is sure to follow Ken Albrecht is president of Reliable Propane in Clarence Center N Y Visit www reliablepropane com PEOPLE Ray Energy Corp Stephen Heffron was named vice president of marketing His job duties include increasing the companys business development supply and logistics channels within the northeastern United States and Canada Heffron has more than 27 years of experience Heffron in the wholesale propane supply and distribution industry the company says He previously served as a commercial manager at DCP Midstream Duke Energy and was committee chairperson of the Propane Gas Association of New England and the New York Propane Gas Association Marshall Excelsior Co Jim Reddington was named sales manager He will help the company Continued from page 18 Blue Flame Blog Cultivating referrals in a professional way A man recently referred his landscaper to a business associate but never heard whether it had worked out The next time he saw the landscaper he asked him if he had landed the account Oh yeah we did Thanks That was a poor way to handle a referral Let me explain You may find it awkward but referrals need to be asked for Once a customer refers a potential client let them know you have made the initial contact and are making progress Once they become a customer write a brief thank you note to express your appreciation for the referral It may be appropriate to include a credit to their account or a gift card but keep it small The best referrals are sincere reactions for exceptional service with no reward in mind If you decide you dont want to accept as a customer the person who was referred due to poor credit or because they dont fit your ideal profile referral to explain why in a discreet way Then thank the customer and encourage him or her to refer others Referrals are the lifeblood of any The Petroleum Industry Standard for On Board Truck Computing since 1997 call the customer who made the Single dispatcher can manage multiple drivers Sophisticated forecasting integrated with tank monitors Routing optimization Real time mapping of delivery events Wireless assignment of deliveries to drivers in the field automatically added to the workload Wireless communication with every driver Contact our national sales office at 1 800 922 0972 or visit us at www addsys com 18 LPGas May 2015 www LPGasmagazine com
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