LP Gas, November 2009

Be sure to open a dialogue with customers solicit their feedback and communicate with them regularly This will help to build your business over the long term If youre new to marketing have experience as a marketing professional or simply want to improve your current marketing results be sure to learn from the mistakes of others To be successful continually work toward improving your marketing effectiveness Avoid the seven most common marketing mistakes and youre on your way to delivering tangible results LPG Fleischner is an Internet marketing expert and the president of MarketingScoop com He has more than 12 years of marketing experience and has appeared on The Today Show Bloomberg Radio and other major media outlets New fact sheet on Freewatt heat and power system B ringing new products to market remains a focus of the research and development program at PERC and a new fact sheet highlights efforts to commercialize a micro CHP combined heat and power system for homes and businesses The Freewatt Plus made by ECR International integrates a high effi ciency Energy Star rated warm air furnace with a heat exchanger module and a generator driven by a propane fueled internal combustion engine with backup capability The generator produces about 12000 British thermal units of heat per hour and 12 kilowatts of power High effi ciency auxiliary burners in the furnace supplement this heating capacity to meet additional demand Go to www propanetechnology com to download the new fact sheet For more information contact PERCs Greg Kerr at 202 452 8975 or greg kerr@ propanecouncil org Print copies of 2009 Propane Market Outlook now available T he 2009 Propane Market Outlook An Assessment of Key Market Trends Threats and Opportunities Facing the Propane Industry through 2020 offers a forecast of propane demand for the next decade and identifi es opportunities for growth including the emergence of new propane fueled equipment appliances and vehicles The Market Outlook includes a forecast of propane markets based on the Propane Demand Forecasting Marketing Mix Model and identifi es key market trends and changes in the industry over the next several years General world and U S energy markets including petroleum market outlook propane supply trends and other important energy related issues U S electricity markets including regional price trends and changes in technologies that might represent threats or opportunities for propane Key propane market trends with detailed forecasts of odorized propane demand through 2012 and a discussion of long term trends through 2020 The 2009 Propane Market Outlook was commissioned by PERC and developed by ICF International To order a printed copy go to the Propane Marketing and Resource Catalog at www propanemarc com registration required and look for the 2009 Propane Market Outlook in the item of the week position For more details write to the PERC Market Metrics Initiative at MMI@ propanecouncil org Valuable propane demand forecasting models now available for marketers Two valuable market forecasting models are available from the PERC Market Metrics Initiative section of www propanecouncil org under Resources The fi rst is the Propane Demand and Forecast Model which includes estimates of the size of the U S housing market and propanes competitive market share The second is the County Residential Propane Model which is designed to help you evaluate inventories and estimate potential future demand by allowing to take these steps Develop a residential sector propane demand forecast for your county or group of counties based on scenarios designed by the user Calculate propane use per customer in your service territory Estimate high and low demand potentials for propane during the upcoming winter Use the model year round not just during the buildup to the heating season Identify sales opportunities and competitive threats in customized service territories The models consist of Microsoft Excel spreadsheets Download both models from the PERC Market Metrics Initiative section under Resources at www propanecouncil org Youll need to be a registered user of the Propane Marketing and Resource Catalog or Propane MaRC to download the models To register go to www propanemarc com www LPGasmagazine com November 2009 LPGas 43